Get Found by the Customers Already Looking for You
Right now, someone in your area is searching Google for exactly what you do. If your business doesn’t show up — in the map pack, in the results, anywhere on page one — that customer is calling your competitor instead.
It’s Not a One-Time Fix. It’s Ongoing Work That Compounds.
SEO — Search Engine Optimization — is the process of making sure Google knows who you are, what you do, where you’re located, and why you’re the best option for someone searching in your area. It’s not a button you press once. It’s a collection of ongoing work that builds on itself over time.
For local businesses, it’s the highest-ROI marketing you can do. Unlike ads that stop the moment you stop paying, organic SEO keeps generating traffic long after the work is done. A page that ranks well for “roofer in Iowa City” will keep bringing in leads month after month — without any additional spend. If you’re wondering what the process looks like in practice, read our guide on what to expect from local SEO.
We handle everything: technical fixes under the hood, on-page content optimization, Google Business Profile management, citation building, content creation, and monthly reporting. You focus on the work. We make sure people can find you when they search for it. Not sure if SEO is the right move for your business right now? We wrote an honest breakdown of how to decide if you actually need SEO.
SEO vs. Google Ads — they’re not the same thing
Takes 3–6 months to build. Generates free, ongoing clicks. Results keep working even when you stop spending. Best for long-term authority and consistent lead flow.
Works immediately. You pay per click. Results stop when the budget stops. Best for fast visibility, seasonal campaigns, and filling the pipeline while SEO builds.
Ads give you leads now. SEO builds a foundation that gets stronger every month. As your organic rankings improve, you can reduce ad spend on those keywords and redirect it elsewhere.
What’s Included in Our SEO Services
SEO is not one thing — it’s six things working together. Here’s what we handle.
On-Page SEO
We optimize every page on your site — title tags, meta descriptions, header structure, keyword placement, internal linking, image alt text, and content — so Google understands what each page is about and ranks it for the right searches.
Technical SEO
The behind-the-scenes health of your site. Page speed, mobile optimization, schema markup, XML sitemaps, SSL verification, Core Web Vitals, crawl error resolution, and redirect management. If something is broken under the hood, we find it and fix it.
Google Business Profile
For local businesses, your GBP listing is often the first thing customers see. We fully optimize your profile — categories, services, photos, posts, Q&A, review responses — and manage it ongoing so it stays active and competitive in the Map Pack.
Citations & Off-Page
Citations are mentions of your business name, address, and phone across directories like Yelp, Yellow Pages, and BBB. We audit, clean up, and build citations to establish trust with Google — then pursue quality local backlinks through community organizations and partnerships.
Content Strategy
Blog posts, service pages, location pages — content is what gives Google something to rank. We research keywords, write the content, optimize it, and publish it on a schedule that builds your authority and captures long-tail searches over time.
Monthly Reporting
Every month you get a clear report: keyword rankings, organic traffic, GBP performance, work completed, and the plan for next month. No fluff, no vanity numbers — just the metrics that tell you whether SEO is working and what’s coming next.
Straightforward Pricing for Ongoing SEO
All packages require a 6-month minimum commitment — SEO takes time to work, and we won’t promise otherwise. Month-to-month after that.
- Google Business Profile optimization & management
- Basic on-page optimization (key pages)
- Citation building & cleanup (20–30 directories)
- 1 blog post per month
- Monthly reporting
- Quarterly strategy review
- Everything in Starter, plus:
- Full technical SEO audit & fixes
- Schema markup implementation
- 2 blog posts per month
- Backlink outreach (local partnerships, directories)
- Weekly GBP posting
- Monthly strategy call
- Everything in Growth, plus:
- Location page buildout for multi-area targeting
- 4+ blog posts per month
- Aggressive backlink strategy
- Competitor monitoring
- Conversion tracking & call tracking
- Priority support
Not sure which package fits? Most new clients start with the Starter or Growth package and scale up once they see results. Call us at 319-461-0554 and we’ll give you a straight answer on what makes sense for your business and market. Full pricing detail is also on our Pricing page →
SEO Takes Time — Here’s Exactly What Happens When
We won’t promise overnight rankings. Here’s an honest timeline of what SEO looks like over the first six months.
Full SEO audit, tracking setup, GBP optimization, citation building, and critical technical fixes. Baseline metrics established. You may see early GBP movement and quick wins from fixing obvious problems — but this phase is mostly groundwork that the next phase builds on.
Rankings begin to shift. On-page optimizations take effect, citations get indexed by Google, and content builds authority. GBP engagement typically increases noticeably. This is when you start seeing your business show up for searches it wasn’t showing up for before.
Rankings solidify and climb. Organic traffic grows consistently month over month. The combination of reviews, citations, content, and backlinks creates a compounding effect that becomes increasingly difficult for competitors to overcome — and keeps working long after the work is done.
SEO — Answered Plainly
Let’s Find Out Where You Stand on Google
We’ll take a look at your current rankings, your competitors, and what it would take to start showing up where it counts. No pressure, no jargon.